The Art of Mastering Websites

Information on the Google Penguin 4 Update

Know that Google has introduced the Penguin Update to be able to catch the sites that are known to be spamming the search results, particularly those doing so by buying links or through getting them with the link networks made mainly to boost the Google rankings. If a new Penguin Update is released, the sites which have taken action to get rid of the bad links or to get rid of the spam may get rankings. The new sites which were not caught previously could get trapped in Penguin. The false positive sites being caught by mistake can escape.

The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. The algorithm of this devalues the links instead of punishing the sites. Penguin is baked in Google’s core algorithm and this updates real time. Also, the feasibility of the negative SEO is diminished. The new Penguin is also known to be more granular. The new updated pushes the SEO much closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.

If your site has been affected by the Penguin, then the entire site was demoted in the search and no clear explanation on how to recover from this. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.

You must know that Google may avoid spam from getting the results manipulated but site owners now don’t have to live in fear of the crippling penalty from Google and also such questionable recovery. Those manual actions may still be there but they are now made by the people who have a lot better when it comes to knowing the intent behind such links. The manual penalties are actually a lot easier to know in the recovery as well as the application.

There is actually a real time updating with the Google Penguin 4 update. With this data, the data of Penguin is refreshed in real time and due to this, the changes will be visible in a lot faster way. This typically takes effect shortly after recrawling and reindexing a page. Due to the move to Penguin 4, Google can evaluate the links more quickly.

What this means is that you don’t have to utilize Penguin refreshers or you don’t need to recover updates. According to Google, they will not comment on those refreshes in the future. This is really great news and it must relieve more of the fear, uncertainly and misinformation surrounding Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.