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Why Yellow Pages are Declining and Internet Marketing is Taking the Lead

The internet yellow pages are common with modern internet users. Surprisingly, only a fraction of the users have the knowledge about the origin of yellow pages. Yellow pages are a telephone directory of business which is arranged in classes rather than alphabets. The businesses have to pay for advertisement on the yellow pages. The name yellow pages has a funny origin when the publisher failed to get enough white papers to print all the books opting to use the yellow papers for the case. The yellow page is a phonebook of businesses located in a certain region. Most of the yellow pages were published by local phone companies though independent publishers also exist. Some of the publishers specialize on a certain demography such as health yellow pages. Printing of the yellow pages is conducted annually. The local people in an area are given the copies free of charge. The yellow pages company derives their income from selling advertising space on the book.

However, yellow pages seem to be declining. The internet search engines and search directors have become the common trend for advertisers shoppers. Most of the people prefer to use the internet while relatively fewer will rely on the print yellow pages. Yellow pages decline has been accelerated by state laws that are prohibiting the delivery of the yellow pages. some states have passed legislation restricting the delivery of yellow pages only upon requests by a resident. Minimal positive outcomes have been borne out of the attempts by the yellow pages companies to defend their source of income.

As a result, most of the companies are resulting to implementing the yellow pages ideas in the internet. These companies are faring quite well. To search for various product sellers and service providers, consumers are turning to the internet. Most of the product sellers and service providers are listing their business in online directories to meet the online surge in shopping. The sellers who are not on the online platform are letting a big portion of customers go. The online directories offer a good chance to look at the profile of various service companies. The client can also communicate with the seller using his interactive features of the website.

The print yellow pages may still command some acceptance but limited. This trend is set to continue in the future with consumers and advertiser relying heavily on the internet connections. Most of the businesses are turning to online listing since consumers are doing away with the hand copy. They online directories and search engines are offering the customers good time making them, a favorite. The yellow pages receives thanks for providing platform on which the internet yellow pages.

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