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What is the Google Penguin 4 Update?

Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. Have you ever heard of the Web spam update? If yes, then the Penguin algorithm is similar to it yet it has been modified. The algorithm that was updated and released on April 24, 2012, aims to boosts the results and efforts with the Panda update when it comes to comparing bad SEO practices and white hat SEO practices. Most webmasters who have uphold to ethical and good SEO practices have already received a much higher rankings for their online pages.

When the Google Penguin 4 update had made its breakthrough, many webmasters who have practiced bad SEO practices still made manipulative search results but end up receiving warning messages and now have suffered a great down grade with their web page rankings. But the question that remains with SEO webmasters and consultants is how the Google Penguin Update will influence or affect SEO. However, web experts and masters must now be cautious in their page optimization services because if they try to manipulate and deviate with white hat SEO practices then they might get detected and receive heavy penalties.

All website owners would have to compete just to have a higher ranking results than others. That is why some web masters have considered adopting bad and manipulative SEO practices for their websites because they can be ahead with their rivals and competitors. But with the new Google Penguin update, this can no longer be the case. The top roles of the new Penguin algorithm is to prevent or stop bad SEO practices that can cause spamming issues that can manipulate page rankings on the engine results pages, to promote or reward webmasters that have relevant information or to scrutinize their content originality, to boost the page rankings with great user experience, to know or decide if the web pages are currently incorporating excessive industry jargon and to simple increase the web rankings of sites that have adopted crawl ability.

With the new Google Penguin update, back linking practices and tactics in sites that have no relevant information and content will no longer affect or influence search engine ranking mechanisms. Google will now provide great search visibility to sites that offer high quality and relevant content, and frustrate the web rankings or ratings of those with low quality and inferior content. Many SEO webmasters and consultants should make sure that their online contents offer relevant and useful information to users as opposed to accepting measures to appease these search engine spiders. The reason for this is that the page contents and information that are useful to the web users are somewhat getting rewarded by the new Penguin algorithm.

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