When you want to shoot a video you need to pay attention not only to the quality of the image, but to several other factors that determine the success of a production. With the advent of new technologies, more and more people have tools with which to create amateur videos, sometimes creative but of low popularity and low quality.
Good quality video (and audio) is just some of the key features that determine the success of a video, but there’s more. You can get the support of the video production Toronto in this matter.
Here are our tips on how to make a professional video in 3 steps.
- The equipment
Equipping of good equipment is one of the essential aspects for the creation of a professional video. No, we’re not talking about movie cameras. A camera with a predisposition for shooting is suitable for making quality videos. In case you choose a SLR you have at your disposal a variegated target park, particularly suitable for professional purposes and in the production of corporate videos.
The equipment of a good director is composed of a latest-generation video camera, a solid and adjustable tripod , some filters to adjust the excessive brightness and a small lighthouse for emergencies. In addition to image quality, you should pay careful attention to the quality of the sound. The directional microphone is an effective instrument that allows you to record clearly the sound in the direction of the side on which it was fixed, excluding the rest of the surrounding noises. Microphones are available on the market from the most varied types and characteristics, to choose carefully and suitable for all budgets.
- Choice of location, actors and shooting
The choice of the location, that is the place where shooting will take place, is one of the factors that influence the success of the film. Whether outdoors or indoors, be sure to choose a suggestive place that will frame the scene, especially if it has a good brightness.
A dark and sad location will reject anyone who may be interested in your video. In the event that your shots require actors, choose well the characters that best suit the role to be covered, remembering to make everyone sign a release that authorizes the dissemination of their images.
Finally, choose the day and time when shooting will take place, considering the weather conditions and the moments of the day when the light is better. A clear and well-lit video will be much more pleasant to see.
- Video editing and post production
Once the shooting is finished, the video post-production and editing phase is taken. In this phase all the material shot is carefully selected and captions, special effects, under-tummy, acronyms, color correction and much more are added with the help of specific programs like After Effects, the Adobe-based layering program.